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  • Interactive Voice Messaging: The Missing Piece of the Marketing Mix
    Interactive Voice ... Article from: News Direct May 2005 – Issue 50 INTERACTIVE VOICE MESSAGING: ... marketing initiatives—a mix of print and Web ads, direct mail, cross selling, etc.—and is gener- ating ...

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    • Authors: Carol Ferrari
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance